Creating Joyful Reels

Over the last year, Reels have become Instagram’s fastest-growing feature worldwide. Reels (and TikTok) have given rise to viral dance trends, made hit songs from indie performers, pioneered new styles of comedy and – as with every new social media evolution – provided a new way for people to share goofy videos of their pets.

But how – and why – are businesses jumping on the Reels bandwagon? Whether you love them, loathe them, or feel totally confused by them, data shows that content on Instagram Reels gets around 20% more engagement compared to regular videos on Instagram.

In this workshop, we’ll show you how to bring the JOY into your Instagram Reels and create content that showcases what you have to offer in a way that’s impactful, fun and easy.

Who it’s for

Creative businesses and freelancers who are ready to get more visible on Instagram

What you’ll learn

  • What Reels are and what makes them so engaging
  • The benefits of Reels for your business (and your creativity!)
  • How to create engaging, impactful Reels and have fun doing it
  • Easy-peasy Reels you can make for your business that aren’t stressful, and don’t take you hours

About The Joyful

We’re on a mission to grow impactful, purpose-driven businesses through the power of impact-led brand and marketing. We’ll turn your big, bold business vision into a fully-formed brand with an authentic identity and powerful communications strategy that makes a positive impact on people and the planet, as well as your bottom line. Let’s put the joy into your business!

Fancy a Double?!

We’re hosting TWO workshops on this date and offering a combined price, so if you’d also like to come earlier and learn about SEO then select the Double Workshop price when booking.

We are also offering free 121 #ShakeItHUB help sessions during the afternoon – bookings via Colonnade House.


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